Media Buying Built for Predictable Scale
We buy inventory across programmatic, social, native and direct partners on one accountable measurement stack — every impression tracked from bid to booked revenue.
- $480M+
- Media managed
- 42+
- Markets activated
- 5.8x
- Median blended ROAS
Buying Performance
Last 30 days · 14 markets
ROAS
5.8x
+34%
CPM
$3.42
−28%
Spend
$2.4M
+21%
Where Media Buying programs break — and how we fix them
Enterprise teams rarely have a creative problem. They have a measurement, inventory and governance problem.
Pain point
Rising CPMs with flat return
Auction pressure erodes margin while budgets stay committed to legacy placements.
Techslay solution
Marginal-return bidding
We reallocate spend at the placement level against incremental profit, not platform ROAS.
Pain point
Invalid and bot traffic
Up to a third of paid clicks never reach a human on low-quality supply paths.
Techslay solution
Pre-bid fraud filtering
Supply-path optimisation plus device, IP and behavioural scoring before the bid is placed.
Pain point
Broken attribution
Platform-reported conversions overstate outcomes and hide true blended performance.
Techslay solution
Server-to-server tracking
S2S postbacks, deduped conversion APIs and warehouse-level reconciliation in BigQuery.
Pain point
Scaling breaks efficiency
Every budget increase resets the learning phase and destroys unit economics.
Techslay solution
Staged scaling protocol
Controlled budget steps with holdout tests so efficiency survives volume.
A repeatable Media Buying operating model
One operating model, applied identically across every market and channel.
Stage 01 output
Discover
Audit accounts, tracking, margins and competitive supply before a dollar moves.
- Audit depth
- 120 pts
- Timeline
- 10 days
Everything included in Techslay Media Buying
Modular capabilities — activate the full stack or the pieces you are missing.
Programmatic Buying
DV360, TTD and open-exchange buying with supply-path control.
Paid Social
Meta, TikTok and LinkedIn buying with creative testing at volume.
Native & Discovery
Taboola, Outbrain and native supply with aggressive placement pruning.
Creative Testing
Structured iteration frameworks that isolate winning concepts fast.
Landing Page Optimization
Speed, message match and funnel testing on your own infrastructure.
Analytics & Tracking
GA4, S2S postbacks and warehouse reconciliation you can audit.
Fraud Detection
Pre-bid and post-click filtering across device, IP and behaviour signals.
Campaign Automation
Rule engines and alerting that act before performance drifts.
The architecture behind every Media Buying engagement
The same measurement architecture powers every engagement.
Acquisition
- Google Ads
- Meta
- DV360
- TikTok
- Taboola
Tracking
- S2S Postback
- Conversion API
- AppsFlyer
- Adjust
Analytics
- GA4
- BigQuery
- Looker Studio
Automation
- Rule Engine
- Anomaly Alerts
- Budget Pacing
Revenue
- CRM Sync
- API
- Profit Reporting
From input to compounding growth
A closed loop — every stage feeds the next with verified data.
- Step 1
Input
Budgets, audiences, creative and product feeds enter the pipeline.
- Step 2
Tracking
Server-side events deduped and validated before reporting.
- Step 3
Optimization
Bids and placements reallocated against incremental profit.
- Step 4
Reporting
Profit-level dashboards refreshed daily for every stakeholder.
- Step 5
Growth
Proven economics rolled out to new markets and channels.
Global fintech app — Financial services
How Techslay Media Buying moved the numbers that matter.
Challenge
Blended ROAS had fallen to 1.7x across six markets while reported platform performance stayed flat — attribution was double-counting and 31% of clicks were invalid.
Solution
We rebuilt tracking on server-to-server postbacks, cut fraudulent supply pre-bid and reallocated media against verified profit per market.
Execution
- S2S tracking and deduped conversion APIs deployed in 11 days
- Supply-path optimisation removed 240 low-quality placements
- Creative testing matrix run across 6 markets weekly
- BigQuery reconciliation against CRM revenue
Results dashboard
Verified- Blended ROAS
- 6.8x
- CPA reduction
- 42%
- Attributed revenue
- $24.6M
- Markets scaled
- 14
"For the first time our media numbers matched the finance numbers. That changed how we budget."
Media Buying tuned to your sector
Select an industry to see how the engagement model adapts.
Player LTV modelling and install-to-revenue tracking across stores and networks.
4.2x D30 ROAS
An accountable partner, not a vendor
The operating standards behind every engagement.
Transparent Reporting
Full fee, spend and margin breakdown — no black-box invoices.
Dedicated Team
A named strategist, buyer and analyst on every account.
AI Optimization
Models flag drift and reallocate budget before performance drops.
Real-time Dashboard
Live profit-level dashboards your leadership can audit any day.
Fraud Detection
Pre-bid filtering plus post-click validation on every source.
Global Scaling
42 markets activated with localised creative and compliance.
Media Buying questions, answered
Everything procurement, marketing and engineering teams usually ask.
We plan, buy, track and optimise paid media across programmatic, social, native and direct inventory, and reconcile every conversion against your revenue systems so reported performance matches finance.
Still have questions?
Book a free strategy consultation with a senior Techslay specialist.
Let's Scale Your Growth
Book a free strategy session with a senior specialist. You'll leave with a measurement gap analysis and a scaling plan — whether or not you work with us.
What to expect
- 45-minute session with a senior strategist, not a salesperson
- Account and tracking gap analysis included
- NDA signed before any data is shared
- Response within 24 business hours